Walmart has announced plans to eliminate synthetic dyes and over 30 other ingredients from its U.S. private brand food products such as Great Value, Marketside, Freshness Guaranteed, and Bettergoods, with a target completion date of January 2027, as outlined in a recent corporate statement.
Walmart private brand foods are getting even better.
We’re removing synthetic dyes and 30 other ingredients from all Walmart private brand food items – putting our customers at the heart of every bite. Read more: walmrt.us/46ttMps
— #Walmart News (#@WalmartNews)
12:15 PM • Oct 1, 2025
The Details:
The initiative removes 11 synthetic dyes, such as Red No. 40 and Yellow No. 5, along with preservatives and artificial sweeteners, responding to customer demand for simpler ingredients while maintaining taste and value.
The move affects all Walmart U.S. food private brands, supporting a more transparent food system and aligning with evolving health-conscious trends.
Walmart President and CEO John Furner said, “Our customers want products with familiar ingredients, and we’re delivering on that promise.”
The transition will leverage natural alternatives, with the company collaborating with suppliers to meet the 2027 deadline.
“Our customers have told us that they want products made with simpler, more familiar ingredients - and we’ve listened. By eliminating synthetic dyes and other ingredients, we’re reinforcing our promise to deliver affordable food that families can feel good about.”
- John Furner, President and CEO, Walmart U.S.
Why It Matters:
This shift could set a new standard for the U.S. food industry, boosting consumer trust and influencing market trends.
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